Highlight #1

Describe a key feature that sets you apart, solves a problem, or adds value to your users.

Highlight #2

Describe a key feature that sets you apart, solves a problem, or adds value to your users.

Highlight #3

Describe a key feature that sets you apart, solves a problem, or adds value to your users.

About the course

Use this to describe your product. Speak directly to your audience, address their challenges, and show them how your product provides a solution to their problems. Consider what might be holding your target audience back, and tackle those potential concerns upfront. Make sure you clearly state the practical benefits your audience will gain from your product. Share a glimpse of your expertise or the special approach that sets your product apart from the rest. Don’t forget to add a clear and simple call-to-action so that your audience knows exactly how and where to sign up!

Your Name

Introduce yourself to your audience. How did you become an expert in your field? What challenges did you face on your way to success? How did you overcome them? Why are you excited to share your knowledge? What is your biggest goal with regards to teaching?

Curriculum

10 Chapters · 40 Lessons

  1. 1

    Part 2 Introduction

    1. (Included in full purchase)

      Part 2 Introduction & Learning Objectives

  2. 2

    P2 - Module 1: Lifecycle Journey Mapping

    1. (Included in full purchase)

      Journey Mapping Fundamentals - P2M1V1

    2. (Included in full purchase)

      Digital Plays at Scale - P2M1V2

    3. (Included in full purchase)

      WORKBOOK: Lifecycle Journey Mapping - P2M1

    4. (Included in full purchase)

      SUPPLEMENTAL MATERIALS: Lifecycle Journey Mapping - P2M1

  3. 3

    P2 - Module 2: Actions - Internal vs. Customer | Human vs. Digital

    1. (Included in full purchase)

      Mapping the Dual Path - P2M2V1

    2. (Included in full purchase)

      WORKBOOK: Actions: Internal vs. Customer | Human vs. Digital - P2M2

    3. (Included in full purchase)

      SUPPLEMENTAL MATERIALS: Actions - Mapping the Dual Path - P2M2

  4. 4

    P2 - Module 3: Digital Onboarding

    1. (Included in full purchase)

      The Onboarding Imperative - P2M3V1

    2. (Included in full purchase)

      Building the Digital Onboarding Sequence - P2M3V2

    3. (Included in full purchase)

      Measuring Onboarding Effectiveness - P2M3V3

    4. (Included in full purchase)

      WORKBOOK: Digital Onboarding - P2M3

    5. (Included in full purchase)

      SUPPLEMENTAL MATERIALS - Digital Onboarding - P2M3

  5. 5

    P2 - Module 4: Expansion & Upsell

    1. (Included in full purchase)

      Why Expansion Belongs in Digital CX - P2M4V1

    2. (Included in full purchase)

      Defining Expansion - Four Core Types - P2M4V2

    3. (Included in full purchase)

      CSQLs (Customer Success Qualified Leads) - P2M4V3

    4. (Included in full purchase)

      WORKBOOK: Expansion and Upsell - P2M4

    5. (Included in full purchase)

      SUPPLEMENTAL MATERIAL: Expansion & Upsell - P2M4

  6. 6

    P2 - Module 5: Channel Strategy

    1. (Included in full purchase)

      Why Channel Strategy Makes or Breaks Digital CX - P2M5V1

    2. (Included in full purchase)

      The Persona Workflow Audit - P2M5V2

    3. (Included in full purchase)

      Channel Orchestration - Asynchronous Engagement - P2M5V3

    4. (Included in full purchase)

      Channel Strategy Anit-Patterns - P2M5V4

    5. (Included in full purchase)

      WORKBOOK: Channel Strategy - P2M5

    6. (Included in full purchase)

      SUPPLEMENTAL MATERIALS: Channel Strategy - P2M5

  7. 7

    P2 - Module 6: Mapping Target Segments to Moment Trigger Points

    1. (Included in full purchase)

      Product Moment Trigger Fundamentals - P2M6V1

    2. (Included in full purchase)

      Building the Trigger Map - P2M6V2

    3. (Included in full purchase)

      WORKBOOK: Mapping Target Segments to Moment Trigger Points - P2M6

    4. (Included in full purchase)

      SUPPLEMENTAL MATERIALS: Mapping Target Segments to Moment Trigger Points

  8. 8

    P2 - Module 7: Triggers & Signals

    1. (Included in full purchase)

      Reactive vs. Proactive Explained - P2M7V1

    2. (Included in full purchase)

      The Behavioral Science Behind Plays that Work - P2M7V2

    3. (Included in full purchase)

      WORKBOOK: Triggers and Signals - P2M7

    4. (Included in full purchase)

      SUPPLEMENTAL MATERIALS: Triggers & Signals - P2M7

  9. 9

    P2 - Module 8: Handling Lack of Product Telemetry

    1. (Included in full purchase)

      The Telemetry Gap - P2M8V1

    2. (Included in full purchase)

      Creative Signal Substitutes - P2M8V2

    3. (Included in full purchase)

      WORKBOOK: Handling Lack of Product Telemetry - P2M8

    4. (Included in full purchase)

      SUPPLEMENTAL MATERIALS: Handling Lack of Product Telemetry - P2M8

  10. 10

    P2 - Module 9: Exceptional Moments at Scale

    1. (Included in full purchase)

      Why Delight Matters - P2M9V1

    2. (Included in full purchase)

      Scaling Hospitality with AI - P2M9V2

    3. (Included in full purchase)

      WORKBOOK: Exceptional Moments at Scale - P2M9

    4. (Included in full purchase)

      SUPPLEMENTAL MATERIALS: Exceptional Moments at Scale - P2M9

What people are saying

Testimonials build trust — fast. Edit this section to show how your product is making a difference and help your audience purchase with confidence.

”
Text-only testimonials are quick to scan and can highlight the value of your product at a glance.
Jessica L.

Las Vegas, NV

The combination of text and imagery make the testimonial feel more personal and credible.
Ashley T.

Working mom

”
Finally, a handbook that makes photography feel simple! It covers everything from camera settings to post-processing in a way that actually makes sense.
Anna W.

Amateur photographer

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